Never underestimate the power of the Internet?
I have been using StumbleUpon for a couple of years now, it is a superb way of finding websites that you wish you had known about a long time ago. Once in a while you stumble upon a page that you really wonder how they got there so fast. I am not sure if this person has underestimated the capacity of the Internet to spread information really quickly or if it is a marketing thing....